Google AdSense program is one of the best online advertising
programs that are in use today. AdSense program is beneficial to
all the involved parties i.e. the advertisers, the website owners
and the website visitors.

The popularity of AdSense program seems to be the most among
the second group i.e. website owners.

A number of website owners today use AdSense Ads on their
websites in order to earn good revenue on a regular basis.
They use a number of tricks and tips in order to maximize their
revenues.

Besides the regular tips, there are some other AdSense tips which
a number of people miss out on unless they are very careful:

1. Use multiple ad units: Google allows you to use up to 3 ad
units and one link unit per web page. Since your revenue
earnings are dependent on ad clicks and ad impressions, a higher
number of ad units can potentially increase your AdSense
earnings. However, do not go with the maximum allowed ad units if
you don't have enough content on your web page; this might
offend the website visitors.

2. Use wider Ad format: Though Ad formats yield different results
for different websites, the wider Ad formats (like
rectangles) are generally known to be more effective than their
narrower counterparts (there is a scientific explanation for
this, but we can leave that out since we are more concerned with
the results).

3. Limit the filters: Filters are useful for blocking the Ads
that you don't want displayed on your website e.g. Ads of
competitors. However, too many filters can seriously limit your
revenue earning potential from AdSense Ads. So, limit the use
of filters to minimum.


Sidenote: Did you know you can run Adsense-like ads that
redirect to Clickbank affiliate products? You can see an example
of the ads, and also sign up for free at Cbglobe:
==> http://www.cbglobe.com/signup.shtml

by Stelios Eleftheriou