Google, being the undisputable leader in search engines from
then until now, is placing a high importance on the quality
and relevancy of its search engines. Most especially now that
the company is public property. In order to keep the
shareholders and users of its engines happy, the quality of
the returned results are given extreme importance.

For this same reason, doing the wrong things in the Adsense
and other forms of advertisements, whether intentionally or
unintentionally, will result in a severe penalty, may get
you banned and even have your account terminated. Nothing
like a good action taken to keep wrongdoers from doing the
same things over again.

So for those who are thinking of getting a career in
Adsense, do not just think of the strategies you will be
using to generate more earnings. Consider some things first
before you actually get involved.

Hidden texts. Filling your advertisement page with texts to
small to read, has the same color as the background and
using css for the sole purpose of loading them with rich
keywords content and copy will earn you a penalty award
that is given to those who are hiding links.

Page cloaking. There is a common practice of using browser
or bot sniffers to serve the bots of a different page other
than the page your visitors will see. Loading a page with
a bot that a human user will never see is a definite no-no.
This is tricking them to click on something that you want
but they may not want to go to.

Multiple submissions. Submitting multiple copies of your
domain and pages is another thing to stay away from. For
example, trying to submit a URL of an Adsense as two separate
URLs is the same as inviting trouble and even termination.


Likewise, this is a reason to avoid auto submitters for those
who are receiving submissions. Better check first if your domain
is submitted already an a certain search engine before you try
to submit to it again. If you see it there, then move on. No
point contemplating whether to try and submit there again.

Link farms. Be wary of who and what are you linking your
Adsense to. The search engines know that you cannot control
your links in. But you can certainly control what you link to.
Link farming has always been a rotten apple in the eyes of
search engines, especially Google. That is reason enough to
try and avoid them. Having a link higher than 100 on a single
page will classify you as a link farm so try and not to make
them higher than that.

Page rank for sale. If you have been online for quite some
time, you will notice that there are some sites selling
their PR links or trading them with other sites. If you are doing
this, expect a ban anytime in the future. It is okay to sell
ads or gain the link. But doing it on direct advertisement of your
page rank is a way to get on search engines bad side.

Doorways. This is similar to cloaking pages. The common
practice of a page loaded with choice keyword ads aimed at
redirecting visitors to another user-friendly page is a
big issue among search engines. There are many seo firms
offering this kind of services. Now that you know what they
actually are, try to avoid them at all costs.

Multiple domains having the same content. In case you are
not aware of it, search engines look at domains IPs,
registry dates and many others. Having multiple domains
having the same exact content is not something you can hide
from them. The same goes with content multiplied many times
on separate pages, sub domains and forwarding multiple domains
to the same content.

Many of the above techniques apply to most search engines
and is not entirely for Google only. By having a mind set
that you are building your Adsense together with your pages
for the human users and not for bots, you can be assured of the
great things for your ads and sites.

Not to mention avoiding the wrath of the search engines and
getting your Adsense and site account terminated altogether.

You should be prepared if that happens, with alternatives.

From : Stelios Eleftheriou